Design:Impact Awards is an award programme that celebrates product design innovation for social change.
Brand Identity x Defining Philosophy x Launch Communication
There are those who make a noise. And then there are those who make a change the world needs.
The logo represents Design's journey as it creates impact. It is inspired by the revered ancient Sanskrit chant - Tamso Ma Jyotirgamaya, which translated to “Lead us from darkness to light.
In today's challenging landscape, intelligent, empathetic designs built on the tenets of social impact and sustainability are the call of the hour.
Art and design through the ages are best remembered by their timeline of design movements. Each new chapter, a revolt against the old guard. We coined ‘Effectivism’ - a term to encompass this shift in design mindset.
With a distinct identity and philosophy to call its own, we now had a face and a heart to present to the world. A credo the brand could own, promote, celebrate and award.
Studio Project 2017
Agency: Brave New World
Creative Team: Tara M D'Souza, Jayanth N, Bushra Shariff, Nikhil Kumar
Mentors: Joono Simon & Freeda Lazar
Film Production: Miramar Films
Mentors: Joono Simon & Freeda Lazar
Film Production: Miramar Films
Client: Titan Company Limited
