How You Can Use Social Media to Upgrade Your Business
When you market your ideas to the public, the primary goal is to generate sales. Although content marketing can be one way of increasing brand recognition, social selling will give you the revenue to put money back into your business and expand. What is social selling? It is when you use social media not just to share content with customers but interact with them, pitch your ideas, and answer questions. Over 70 percent of business owners say interacting on social media was worth the time in cash. Here is how you can take advantage of social media to sell.
Get your potential customers to respond to your posts. Provide useful content related to your product that they would be interested in and ask for feedback. Provide fascinating content about your product that draws people in and respond to questions personally. When a customer feels that there is a real person behind the product they are more likely to reciprocate with that call in the long run.
After a good amount of posts catalogue all your frequently asked questions and put them into a blog post. With this you can gain inspiration for your next status. Write an article detailing the frequently asked question in a way that compares to the competition; for example, if people are asking you how much lighting your lamps produce compared to other lamps run an entertaining video showing that you can get more light out of your product. FAQ's are just one way of selling through social media, a webinar allows an even more personal pitch. You can answer in real time, advertise with body language, and show you are confident in your product. The great thing about webinars is that not only can you make a pitch to a customer, you can reuse the webinar for a blog post in your FAQ.
The business owner must both know his audience and set up the content of his posts to bring in the most customers. When you make a sale utilizing social media see if the customer has his occupation and general interests up. That quick ten second scroll after every sale can help you recognize trends of what groups to market to over time. Within your content you want a powerful hook that leads to your product, "click like for more will not cut it". Offer content upgrades such as written guides for potential customers that give out their email. Since the customer is already interested in your product by liking the page they are more likely to give you your info for a guide which helps your pitch. Once you have the email all that is left is for you to seal the deal by contacting them. Make your email make them want to call you. Offer them a special deal and a quick call at their convenience to pitch the product.
Social media is the new telemarketing. Knowing how to use it can make or break your business. Combining social selling and content marketing will give your brand what it needs to shoot to the top.