Obentos is a healthy casual-dining restaurant in Beijing. The name originates from the famous Japanese lunch container – the bento box, known for its refined flavour variety, friendly convenience and nutritional harmony. Inspired by the origins of the bento and the company’s belief in healthy, flavourful food, the identity concept of "perfect balance" was introduced to represent a healthy recipe that draws on lifestyle, diet and flavour.
The flexible identity achieves this “perfect balance” by combining different flavours using a contrasting modular layout principle that draws on a fresh, appetizing colour-palette and highly-distinctive illustrations both inspired by the restaurant’s natural ingredients. Frequently ordered as take-away, the delicious dishes are packaged in containers made from natural materials with illustrations that bring to life the concept and delightfully greet customers with every bite.
Obentos本之味是一家位于北京的健康休闲餐厅。这个名字来源于日本的便当盒 “bento box”––它代表着便捷，营养，还有多元化的味道。出于日本便当的历史和此企业对于健康美味食品的要求，我们开发了“完美均衡”的概念来代表这个具有生活元素，健康饮食习惯和美味佳肴的食谱。