PERFECT BALANCE
Obentos is a healthy casual-dining restaurant in Beijing. The name originates from the famous Japanese lunch container – the bento box, known for its refined flavour variety, friendly convenience and nutritional harmony. Inspired by the origins of the bento and the company’s belief in healthy, flavourful food, the identity concept of "perfect balance" was introduced to represent a healthy recipe that draws on lifestyle, diet and flavour.

The flexible identity achieves this “perfect balance” by combining different flavours using a contrasting modular layout principle that draws on a fresh, appetizing colour-palette and highly-distinctive illustrations both inspired by the restaurant’s natural ingredients. Frequently ordered as take-away, the delicious dishes are packaged in containers made from natural materials with illustrations that bring to life the concept and delightfully greet customers with every bite.

完美均衡
Obentos本之味是一家位于北京的健康休闲餐厅。这个名字来源于日本的便当盒 “bento box”––它代表着便捷,营养,还有多元化的味道。出于日本便当的历史和此企业对于健康美味食品的要求,我们开发了“完美均衡”的概念来代表这个具有生活元素,健康饮食习惯和美味佳肴的食谱。

为了打造这个灵活的“完美均衡”的身份和表现出Obentos只采用天然食料的做法,我们用具有新鲜美食元素的色彩设计出了抢眼的模块式平面图。用于外带的纯天然食盒包装上采用了这些附有健康饮食概念的图画,让顾客能够每一口都充满喜悦。


Client
Obentos
Client Partner: Andrew Stevenson

Client services/Designers/Strategists
MetaDesign Beijing

Client Management
Client manager: Tiffany Cheung

Design
Creative Director: Sally Anderson
Senior Designers / Illustrations / Signage: Bianca Mente, Siuming Leung, ChangChing Yen

Strategy
Key strategic lead: Mauro Marescialli

Photography
Jonathan Leijonhufvud

Video design
Angie Lin

Interior Design
Coromoto Architecture Studio, Coro Urdaneta, Chiara Anfuso

Music credit
Race against the sunset’ by Lullatone






Obentos
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