GRAHAM NORTON’S OWN SHIRAZ
Branding / Packaging
As an avid fan (and drinker) of New Zealand wines, Graham Norton’s collaboration with InVivo wines to create “Graham Norton’s Own” was a partnership waiting to happen. The first product out of the barrel for Graham was a Sauvignon Blanc, which immediately made an impression on the wine industry here in New Zealand.
When I was approached to create the next wine in his collection “Graham Norton’s Own Shiraz” I could appreciate the need to deliver a certain aesthetic for a wine that was (by then) so highly esteemed both locally and overseas. The look I delivered needed to fit within Graham’s existing product line but at the same time, this was his first red, so I developed a feel all of its’ own.
