The managers at Wilmot Mountain in Wisconsin, seeked a refreshed brand identity that could be applied across web platforms and print material. Wilmot Mountain wanted to evolve toward a brand that matched their family friendly services of skiing, snowboarding, and tubing.
The typefaces, colorful patterns, and illustrated elements contribute to a playful design, appealing to children, adults, and families.
I was the lead designer on this project, aesthetically pairing web concepts with brochures and potential print advertisements. I worked on this project while at Bee Line Communications.