Through close collaboration with OVP Management's marketing staff, I created a concept that exudes energy and excitement. The use of negative space and overlapping elements creates a sense of three-dimensional space which the dancers can fill with their energy. The overall concept was easily applied across multiple print and digital platforms by our design staff and OVP's marketing staff.To celebrate the opening of their newest location, Settlers Green Streetside, OVP Management and Drive Brand Studio collaborated to create a campaign exuding energy and excitement. The grand opening celebration featured dancers, music and art installations.