Butterfly Pea - The Magical JAM
Branding and packaging design of a concept brand called Butterfly Pea whom they manufacture visually stunning and delicious jams. Butterfly pea is a type of flower rich in anthocyanidin, which can be use as a natural food dye. A marvellous moment begins, when the customer holds this jar. Captivating fragrance is released once open. This magical jam can be spread over the bread as if a galaxy is before your eyes.
To visualise this surreal experience into the development of the brand identity and packaging design, I made the decision to create an elegant butterfly in a feminine lines composition as a part of the logo. It pairs up with the simple typographical arrangement of the brand title and slogan. The clean and premium logo not only highlights the idea of minimalism but also contributes a nice contrast to the products.
Thank you =)
