After taking the executives through defining brand compass and vision, I created the first Vendini Brand Guidelines, called The Little Green Book, to be the guide to our mission, manifesto, style guide and reference to give us a foundation to measure ourselves and stand out in our own identity. This unified all Vendini employees internally by asking as a compass and externally as a way for Sales, Public Relations and public facing events that needed a better definition, look, feel and voice that separated us from our incumbents.