NOPO (School Project)
An American craft brewery branding that got an inspiration from Portland, Oregon. This project challenges students to create the whole design system from brand's region to the graphics which will be applying for a clear film. I came up with the concept of "GANGSTER" which represent hands on duty and reputation that has been run from generation to generation. Wild lives, such as lynx and Caracal cats were used as main character for the gangster. As for the colors, I decided to apply complementary colors which provide excitement and energy that customers will receive from our hand craft brewery.
