Positioning
In Ukraine Alka-Seltzer is positioned as a fast cure for hangover symptoms.
Idea
A hangover is a stress for your entire organism, it often dulls senses and slows down thinking ability. So, without a fast remedy you can easily confuse some things and get into a ridiculous, “dangerous” and foolish situation.
In Ukraine Alka-Seltzer is positioned as a fast cure for hangover symptoms.
Idea
A hangover is a stress for your entire organism, it often dulls senses and slows down thinking ability. So, without a fast remedy you can easily confuse some things and get into a ridiculous, “dangerous” and foolish situation.
Press
Radio spot - Names
Got Awards
Golden Drum, 2008
Kiev International Advertising Festival, 2008
Moscow International Advertising Festival, 2008
ADC UA , 2008
Belarus International Advertising Festival, 2009
Russia National Advertising Festival “Idea”, 2008
Effie Awards Ukraine, 2008
Golden Drum, 2008
Kiev International Advertising Festival, 2008
Moscow International Advertising Festival, 2008
ADC UA , 2008
Belarus International Advertising Festival, 2009
Russia National Advertising Festival “Idea”, 2008
Effie Awards Ukraine, 2008
Got Viral
Reposted on numerous advertising, design and fun blogs.
Campaign Links
http://byaki.net/prikoly/15337-foto-prikoly-40-rabot.html
http://blogof.francescomugnai.com/2008/07/57-creative-advertising-only-the-best/
http://www.jazjaz.net/2008/06/alka-seltzer-%E2%80%93-hangover-is-dangerous-ad-from-ukraine.html
http://www.frederiksamuel.com/blog/2008/06/alka-seltzer-2.html
http://spyrestudios.com/hilarious-print-ads/
http://www.perezfox.com/2008/06/05/i-can-haz-alka-seltzer/
http://freshpics.blogspot.com/2010/03/hilarious-print-advertisements.html
http://designhey.com/creative-and-funny-ads16-april-2010/315/
http://arabaquarius.blogspot.com/2008/06/hangover-is-dangerous.html
http://www.darkroastedblend.com/2008/06/drag-and-drop-world.html
http://addshots.blogspot.com/2009/02/alka-seltzer-kitty.html
http://es-es.facebook.com/note.php?note_id=216944857459
http://www.digiart.cn/post/1998/
http://www.trendhunter.com/trends/alka-seltzer-hangover
http://www.adeevee.com/2008/02/alka-seltzer-kitten-print/
http://blogof.francescomugnai.com/2008/07/57-creative-advertising-only-the-best/
http://www.jazjaz.net/2008/06/alka-seltzer-%E2%80%93-hangover-is-dangerous-ad-from-ukraine.html
http://www.frederiksamuel.com/blog/2008/06/alka-seltzer-2.html
http://spyrestudios.com/hilarious-print-ads/
http://www.perezfox.com/2008/06/05/i-can-haz-alka-seltzer/
http://freshpics.blogspot.com/2010/03/hilarious-print-advertisements.html
http://designhey.com/creative-and-funny-ads16-april-2010/315/
http://arabaquarius.blogspot.com/2008/06/hangover-is-dangerous.html
http://www.darkroastedblend.com/2008/06/drag-and-drop-world.html
http://addshots.blogspot.com/2009/02/alka-seltzer-kitty.html
http://es-es.facebook.com/note.php?note_id=216944857459
http://www.digiart.cn/post/1998/
http://www.trendhunter.com/trends/alka-seltzer-hangover
http://www.adeevee.com/2008/02/alka-seltzer-kitten-print/