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An anti-hangover campaign for Alka-Seltzer. In Ukraine and Russia Alka-Seltzer is positioned as a fast cure for hangover symptoms. A hangover … Read More
An anti-hangover campaign for Alka-Seltzer. In Ukraine and Russia Alka-Seltzer is positioned as a fast cure for hangover symptoms. A hangover is a stress for your entire organism, it often dulls senses and slows down thinking ability. So, without a fast remedy you can easily confuse some things and get into a ridiculous, “dangerous” and foolish situation. Read Less
Published:
Positioning
In Ukraine Alka-Seltzer is positioned as a fast cure for hangover symptoms.
 
Idea
A hangover is a stress for your entire organism, it often dulls senses and slows down thinking ability. So, without a fast remedy you can easily confuse some things and get into a ridiculous, “dangerous” and foolish situation.
Press 
 
Kitten
Iron
Radio spot
Names
Woman: - Good morning, honey!
Man (yawning): - Morning, Katy…
Woman (infuriated): Who!? (gives the man a slap on his face)
Man (scared): - Ah? Mary!?
Woman (shouting): You are a bastard! (gives him another slap)
(the woman gives the man a punch, throws a vase at him, kicking a row)
Man (in pain): Ah!.. Oh!.. Ah!.. Diana!?.
(the outraged woman crashes plates and dishes, starts a chainsaw and charges at the man)
Man (imploring): Ah!.. No! Please!.. (quickly recalls all female names he knows) Susan, Natalie, Sasha, Joan, Liza!.. No-o-o… Ahhh!..  
 
VO: A hangover is dangerous. Alka-Seltzer, over with hangover.
 
 
Got Awards
 
 
Golden Drum, 2008 – finalist (the 3rd place)
Kiev International Advertising Festival, 2008 - gold
Moscow International Advertising Festival, 2008 – the 3rd place
KAKADU AWARDS, 2008 – silver 
(KAKADU Club is a club of Ukrainian creative and art directors)
Belarus International Advertising Festival, 2009 – the 1st place
Russia National Advertising Festival “Idea”, 2008 – the 3rd place
Effie Awards Ukraine, 2008 – silver
 
 
Got Viral
Reposted on numerous advertising, design and fun blogs.
Campaign Links

http://byaki.net/prikoly/15337-foto-prikoly-40-rabot.html
http://blogof.francescomugnai.com/2008/07/57-creative-advertising-only-the-best/
http://ua.adme.ru/ezhemesyachnyj_obzor/2008/06/02/17594/
http://www.jazjaz.net/2008/06/alka-seltzer-%E2%80%93-hangover-is-dangerous-ad-from-ukraine.html
http://www.culture-buzz.com/blog/Alka-Seltzer-The-Hangover-Remedy-1987.html
http://www.frederiksamuel.com/blog/2008/06/alka-seltzer-2.html
http://ettf.net/archives/10214
http://spyrestudios.com/hilarious-print-ads/
http://textrapolate.com/2008/06/creative-content-sells/#more-32
http://www.perezfox.com/2008/06/05/i-can-haz-alka-seltzer/
http://www.1stwebdesigner.com/inspiration/creative-smart-advertisements/
http://www.ibelieveinadv.com/2008/06/alka-seltzer-kitten/
http://freshpics.blogspot.com/2010/03/hilarious-print-advertisements.html
http://designhey.com/creative-and-funny-ads16-april-2010/315/
http://www.snapme.ca/content/clever-campaigns/2009/01/05/clever-campaigns
http://arabaquarius.blogspot.com/2008/06/hangover-is-dangerous.html
http://www.darkroastedblend.com/2008/06/drag-and-drop-world.html
http://adpharm.net/displayimage.php?pid=9902
http://addshots.blogspot.com/2009/02/alka-seltzer-kitty.html
http://www.damedia.info/2008/12/alka-seltzer-kitten/
http://blog.win-win.com/2008/06/la-gueule-de-bois-c%e2%80%99est-dangereux/
http://hisaux.free.fr/dotclear/index.php/2008/06/24/1346-speciale-dedicace-a-toutes-les-bloggeuses-et-a-leur-chatte
http://oallevi.free.fr/1plus1plus1/?p=898
http://es-es.facebook.com/note.php?note_id=216944857459
http://www.medialine.pl/artykul.php?a=1&getpage_id=6&getsubpage_id=10&artykul_id=93&PHPSESSID=dedb801399d970b53ff5ab85c4b8cc4e
http://www.digiart.cn/post/1998/
http://www.feedou.com/articlepickservlet?commandkey=singlearticle&articleID=52d2d9c71a53a3fe011a57c77b7306c7
http://www.paperblog.fr/775277/dangereux-d-avoir-la-tete-dans-le-cul/
http://www.trendhunter.com/trends/alka-seltzer-hangover