Tse Baya
[Music video]
Working in close ties with the artist (Soxmaticz), we developed a concept that would resonate with the rural township communities of South Africa, delivering a message of humbleness, that money alone can’t buy happiness, but it’s your attitude in life that ultimately opens the doors to new possibilities.
Tse Baya is a collaborative effort stipulated to conceptualize and develop a music video for an assigned
local artist that would subscribe to both broadcasting and internet streaming standards.
Behind the scenes
Thank You!
