HEART AND STROKE AWARENESS MONTH, 2015
Heart disease and stroke isn’t the most talked about of topics. People only tend to have the conversation when they absolutely have to, which makes preventing the ‘preventable’ a challenge.
Music, on the other hand, is loved the world over. People can listen to and talk about it for days.
What they might not know, however, is the incredible affect it has on the heart. Your heartbeat changes to mimic the music you listen to, so listening to slow tempo music can slow your heart rate, lower your blood pressure and therefore help prevent heart disease, as part of a healthy lifestyle.
It’s this fact that we’ve based our campaign on in order to help prevent and
create awareness about heart disease and stroke.
Art Director: Ashley Geldenhuys
Copywriter: Kate Royce
30sec Radio Ad
To increase engagement and participation on Facebook, we ran a weekly competition, which required our audience to guess the downtempo song depicted by emoticons. They answered in the comment section, and all correct respondents went into a draw to win iTunes vouchers at the end of each week and also stand a chance to win the grand prize, a set of Bose headphones.
