Creating an identity for others is way more easy than for yourself. I like to keep it simple but when I was redesigning my logo it got complicated. Until a colleague asked me why I didn't do anything with my lastname. That's when I got inspired and I could keep it simple and everything made sense.
My last name Hazenbroek is basically:
hazen ~ hares
broek ~ pants
For the mark I designed a jumping hare. In Dutch we say 'sprongen vooruit maken', which is almost the same as taking a big leap forward. And we know that hares, like bunnies, like to make jumps. Giving the hare pants is quite funny, but I wanted to keep it more graphic. Instead of pants I used denim, a little referral to pants!