The Loop by Power Mac Center
The Loop had already established a store in Katipunan when there was a decision for the brand to take a rebranding. We were tasked to take the reigns and redirect the brand to get its target market, the younger generation. We studied the market, the current brand's location and its upcoming stores, studied the competitors in the market and what the soul of The Loop will be. Through it we made a new branding identity completely removing the old logo and rebooting the new stores that will be opening for the brand and thus emphasizing that The Loop is a sub-brand of Power Mac Center.
As of the moment, the current stores can be found in Regis Center, Katipunan, Uptown Mall, Bonifacio Global City, D'mall, Boracay, and SM Mall of Asia, Pasay.
Design studies for the brand.
The Final Logos.
Brand Uniform:
