HORACIO LORENTE ART DIRECTOR
Visual Identity / Developed at Lemon
Cover Image —
Gabriel Valansi (WIND 2009-2015)
A gathering of art galleries around the classic Recoleta neighborhood in Buenos Aires wanted to develop a new experience. They wanted to create an artistic circuit between all the galleries in the sector to try to attract more people around, developing contemporary art exhibitions in partnership with local bars, restaurants and cultural spaces.
I developed an identity proposal for the project. Sadly, it was abandoned in early stages.