“hush” specializes in the culture of ornamental plants that has eco-friendly packaging, shows the brand character, and is functional. We explored plant packaging and the problems found throughout the lifecycle of the product. Most plants come in ugly plastic pots that are not reusable. Looking at the habits of gardeners, we found that they would often transfer a plant to a different home, and the plastic container would be disposed of. 

This was counterproductive in a culture that promotes natural growth and minimal waste.

We then came up with our insight: nothing left behind. We found a material called “seed paper,” which can be ripped up and planted into soil. We also use vegetable inks, one colour printing, and no adhesives, therefore making this package completely biodegradable, even if disposed of. Another feature is that the pots can be directly planted into the soil, so there would be no waste. One of the biggest challenges was not using any adhesives and having it secure yet accessible. This project was created in collaboration with Jacqueline Vu.

*RGD Student Award (Honourable Mention for Collaborative Design)