Residential Direct
— Identity
Design and architectural studio based in Melbourne AU. The studio specializes in residential projects and commercial interior design.
The brand’s color tones are kept primarily in a monotone - a mid gray contrasted by white. The logotype was designed to reflect their name - line between R and D represents direction. The look and feel of the brand identity needed to be minimal yet classic. We decided to move forward with Proxima Nova, classic sans serif designed by Mark Simonson.
As part of the project, we redesigned their stationery and supporting collateral for their architecture practice, including business cards and invoicing documents.
Excerpt from our Brand Identity Presentation.
The spacing between letters R and D inspired by golden section.
