Citizen Smalls Marketing and Brand Collateral, 2015-16
CITIZEN SMALLS CASE STUDY

THE CONCEPT

When Sarah Davis contacted me in the Spring of 2015, she had a logo and a vision for a hip, unique, cool clothing line for kiddos.  There was an opening in the market for sustainable, soft and comfy clothes for kids that she was yearning to tap into.  Sarah provided her initial inspiration photos and keywords including words like whimsical, mix and match, quirky and unique. ​​​​​​​
THE CONCEPT SKETCH

From Sarah's initial ideas, I began my own inspirational process. The beanie in the logo instantly reminded me of Wes Anderson's Steve Zissou from Life Aquatic and it was added to the mood board.  From there, I began pulling other images that I felt further expressed the Citizen Smalls vibe.  The idea was to create artwork that children could identify with and parents could connect with.  The versatility of the paper doll was a perfect fit for the mix and match clothing line. 

THE ARTWORK

After approval of the concept sketch, I went back to the drawing board to polish the loose, whimsical vibe that represented the Citizen Smalls brand.  The base of the paper doll was rendered with graphite pencil and gouache watercolors while the outfits were intentionally colored digitally, allowing room for the textiles to be mixed and matched according to the season.  As a bonus, I created an animated GIF for marketing purposes that further showcased the versatility of the brand for both boys and girls.  


BRAND + MARKETING COLLATERAL

After creating the initial artwork for the Citizen Smalls brand, we created a cohesive and tailored branding and marketing collateral.  The scope of graphic design work included postcards, thank you cards, blogger outreach cards, business cards, stationery, packaging materials, paper doll tattoos, and an editorial inspired press kit. 

Photo courtesy of Citizen Smalls
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Citizen Smalls Marketing and Brand Collateral, 2015-16
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Citizen Smalls Marketing and Brand Collateral, 2015-16

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