BEAUTY BAR BY CAMILA MELLO
My longtime client, Camila Mello came to me in need of custom artwork for her new Salon in New Jersey, NY. She liked the series I created for Ipsy the previous fall and wanted a series that was versatile, sexy and feminine. Having worked with Camila in the past, I had an idea of her style, a little edgy, modern but sophisticated at the same time. I immediately thought of the designer Balmain and began pulling inspiration from their 2016 collections.
After reviewing the needs Camila's business had, I decided to create a modern, paper doll type series that would enable us to use the same base illustration while adjusting the color and outfit of the doll. We ended up with a look that was the same modern, edgy and sophisticated look Camila was going for and doubled that into a second pop art series.
To carry the theme into their branding, I created custom portraits of each of her stylists in the same style.