Verlaine — Identity
For 67 years, Dominick's, a classic Italian eatery with red sauce and black-and-white photographs on the walls, ruled over Beverly Boulevard in Los Angeles. At least, it certainly did during its earlier decades. A frequent hangout of Frank Sinatra, Marilyn Monroe, Clint Eastwood, and as time went on, a younger set (Brad Pitt, Gwyneth Paltrow, and a litany of others), Dominick's continued to attract celebs, despite its fading star.
In 2015, Dominick's finally closed its doors.
The new name comes from Paul Verlaine, the leader of the French Symbolist movement who was known as the absinthe drunk. To Verlaine, absinthe was a way of life.
The main inspiration for the interior of the restaurant was based on the Fauvism movement in Paris in the early 1900s "The 'wild beasts,' as they were called, were a collective of artists who defined the art of their time. Verlaine is meant to be a collection of like-minded individuals who push the boundaries of art, music, and design."
The V ties back to a secret garden in the french quarter meets a 1920s paris absinthe bar.
The right side of the V is a representation of the wormwood vine.
Created while Creative Director at Funkhaus