AmpliVue Brand Creation
AmpliVue extends Quidel Corporation’s continuum of diagnostic choices from rapid
immunoassays to confirmatory nucleic acid testing.
Target Audience: Physicians, Hospitals, Laboratories
Quidel Corpration has been best known for their lateral flow diagnostic tests. Their QuickVue brand set a trend for the company years ago with each assay carrying a different color.
With their new molecular diagnostic line, Quidel wanted the design to come in the form of an abstract illustration that suggests a portion of the PCR technology that utilizes their previously established color palette.
Included in this brand are:
2. Brand Illustration
3. Product Packaging
5. Website Design
6. Trade Show Booth
Unzipped DNA: an abstract illustration that suggests a portion of the PCR technology that utilizes Quidel's previously established color palette.