Unzipped DNA - AmpliVue Brand
AmpliVue Brand Creation

AmpliVue extends Quidel Corporation’s continuum of diagnostic choices from rapid
immunoassays to confirmatory nucleic acid testing.

Target Audience: Physicians, Hospitals, Laboratories

Quidel Corpration has been best known for their lateral flow diagnostic tests. Their QuickVue brand set a trend for the company years ago with each assay carrying a different color. 

With their new molecular diagnostic line, Quidel wanted the design to come in the form of an abstract illustration that suggests a portion of the PCR technology that utilizes their previously established color palette.

Included in this brand are:
1. Logo
2. Brand Illustration
3. Product Packaging
4. Collateral
5. Website Design
6. Trade Show Booth
Unzipped DNA: an abstract illustration that suggests a portion of the PCR technology that utilizes Quidel's previously established color palette.
Unzipped DNA - AmpliVue Brand
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Unzipped DNA - AmpliVue Brand

Branding for a molecular diagnostic product. The AmpliVue Brand
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Published:

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