The goal: getting sick patients in and out of the waiting room as fast as you can. How to illustrate this? A waiting room with a tired Mom and her sick kids.
The client liked the ad so much that we re-ran it for influenza A+B and RSV with a few small changes. In this one, everyone including Mom are sick.
Illustration, copywriting Brook-Schwartz for Sofia Strep A test, Sofia Influenza A+B FIA & RSV FIA test.