Logo design was a tedious process, I needed to create a logo and name that resonated with GWRRA members who had gotten used to the "Rescue Plus" name. I came up with Road Riders Rescue, keeping some connection with Gold Wing Road Riders Association. I used the wings to not only resonate with Gold Wing riders but symbolized angel wings for the open road. 

This was a re-imagining of their brochure which always emphasized their GWRRA members. I wanted the emphasis to be for the general public. Therefore it shows regular prices then adds discounted rates for Members of GWRRA. The look and feel was to be calm and trusting much like you would see in an insurance brochure. 

A magazine ad for Wing World magazine. The focus was on GWRRA members. It was one of the most successful ads to date. It created a 10 percent boost in upgraded plans. It also was sent out as an email to members which again had a very positive return.