The UI is simply what you interact with in order to access or use the product. The layout, iconography, font, colour and overall style are just part of what makes up the UI. How easy it is to learn and understand that UI is part of the usability of a product; how well it helps you complete your task, the cognitive load that it takes to understand, the effort needed to get the blasted thing to work are some examples of determining the quality of the usability of a product. Think about you learning something online. Your experience with a learning app does not start when you open the app; it starts when you think about wanting to learn something. How you find the learning app, how the app looks like, or whether you end up halfway down a app comparison rabbit hole is just the beginning. How and when you receive your course material, follow-up emails and updates all the way through to starting, continuing and completing a particular course – you are interacting with a brand. This is user experience.

Hashtag Neuvo(#Neuvo) has been designed keeping all of this in mind. Hashtag Neuvo is an online platform with diverse courses in design and marketing. The main goal is to help students improve existing skills or to provide new knowledge.

User experience (abbreviated as UX) is not just about how a system looks like and functions, it is about how a person feels when interfacing with a system. The system could be a website, a web application, desktop software, an app or even a physical device may be a microwave or a refrigerator.

These systems come into this world subject to the push and pull of two, often
opposing, forces — developers and marketers. While marketers are adept at understanding
and quantifying a marketplace opportunity, and at introducing and positioning
a product within that market, Developers are in charge of construction, they decide
exactly what gets built. Thus, the people who are most often responsible for the creation of our digital
products rarely take into account the users’ goals, needs, or motivations. 
Companies are failing to provide customers with the best possible user experience as they maintain their focus on technology and marketing data.

What is the solution?
UX DESIGNERS. Designers who are not only responsible for the creation of aesthetically pleasing systems but who work at the intersection of marketing and development to create products that are feasible (functionally possible within the foreseeable future), viable (likely to become part of a sustainable business model) and desirable (beautiful and makes sense to people).

Hashtag Neuvo (#Neuvo) has been designed solely for training these modern UXers. To provide them with the best possible learning opportunity related to marketing, some front-end development and design all at one place.

#UI #UX #Design