Last year we designed the branding for AHK&Co. The idea was to break out of the traditional fuel system model of Bangladesh and introduce automation and smart features to make the whole process of refueling a lot more easier and user friendly. We designed an identity system with a new logo and color palette along with an app and website that lets the user book a pump in real time so the user doesn't have to wait in queue. Moreover, NFC enabled payment system at the fuel dispensers make the role of cashiers obsolete. Making the system more efficient and cost effective.