Low Tide Island Design
Branding concept for a local jewelry maker
The project called for a fresh approach to branding and point-of-purchase aesthetics. The client is a maker of handcrafted jewelry that conveys an everyday sense of spirituality and well-being to wearers. The vibe is relaxed, joyful and meditative. The company takes its name from a small island that appears at low tide in Connecticut’s Long Island Sound; this was the inspiration for the new logo and mood imagery.
The logo symbolizes both a boat at rest during low tide as well as a gem-like object that refers directly to the company’s creations.
