CLIENT: ABP

AGENCY: Bates CHI & Partners

MY ROLE: Copywriter

BRIEF: Create a Durga Puja campaign for the prestigious literary magazine, Desh, cuing in the Puja angle.

CONCEPT & COPY: "Sharad Sahityer Agamon" which means "The arrival of Festive Literature". The imagery shows different art forms of Bengal like pata-chitra to cue in quintessential essence and flavour of the state while retaining the literary flavour of the magazine.