How Sponsored Posts Can Open New Avenues For Website Growth
It can seem daunting for a new website to attract first-time visitors. This is sadly true if your website will rely on advertising that is displayed rather than on posts that are sponsored.
With ads being blocked by using blocking software, a number of the ads that could be viewed are at an all-time low. But, if you use sponsored posts your ads are guaranteed to be seen every time the post is clicked open to read.
But, what kind of channels can be used to ensure that new visitors are targeted and actually click? Hopefully, there will be options available so that we can filter what we want. Luckily, as we do filter it, we see that using sponsored content is a pretty good option to drive traffic to a website.
The good thing about sponsored posts is that they are able to reach an audience that is considered very limited on specific sites that you specifically want to target.
There is one important thing to keep in mind while using a sponsored post though. That is to not push your product or service right off the bat. The reason is that you want to obtain new visitors by having them obtain interest and if you become pushy then it will push them all away. Wait until you know that they have visited the site you're connected to and then lure them in. This will build trust and credibility towards your brand.
Recognizing Which Sites To Use For Your Sponsored Posts
The easiest way to find sites to use is to determine which websites your competitors currently use. Tools available to determine such websites include Majestic and Ahrefs. As soon as the sites are located, make sure that they receive traffic that is considered organic through search engines. If they are determined to be organic, this can be very advantageous if you find out that your competitors don't flow traffic to those sites.
Checking Your Sponsored Posts Results
After confirming the perfect websites to host your advertisements, the next thing to do is to check the results of your sponsored posts. Just like all other channels for paid traffic, you need to take the results of your conversions into account.
If you would like to view a site's traffic, you can visit SimilarWeb to view a free report. This report will list the number of monthly visitors as well as their location in the world.
Next, you need to find out the future number of views your post will obtain. Knowing this will give you the number of visitors who frequent a particular site shortly after they have read an article that was sponsored.
To measure your sponsored posts efficiency, it is recommended that you try to retarget the users. Retargeting helps you try to win users that haven't quite taken the leap to see what you have to offer.
So if you plan to attract a new customer base to your product or service, you will definitely benefit from sponsored posts. This will hold true especially for consumers who have strong interests for websites just like yours. This makes it very likely that new traffic will convert easily if it represents the same niche you serve.
Ultimately, sponsored posts help you to reach those hard to reach audiences while also increasing the possibility of obtaining clients that are both willing and looking to buy.