Dissertation: How is customer experience enhanced by retail design?

This piece of writing explores customer experience in relation to design within stores. It explores visual merchandising, design strategies, exhibition design as well as studying closely two stores - Lush and Ikea. 

I chose this subject as I wanted to know more about this area of graphic design as it is a field that I see myself in. Retail design is a huge interest to me and this was a way of exploring in depth and learning about the different aspects of retail design. Customers and audience will always be a key element in design and within business so it was helpful for this to be the focus of the subject.

My full dissertation can be viewed here: https://issuu.com/hideoutbcu/docs/dissertation_full