During our research for these posters, we realised that people from rural and rural-urban setups have a distinct relationship with films and their characters and catch phrases. This poster highlights the goodness of mothers milk. And the hand gesture was from a regional kannada film then. It meant "super" - hence cueing, "mothers milk is super".
Since it was important to highlight the role of family during a womans pregnancy, we illustrated other characters who could feature on these posters. The names were picked based on the region these posters were meant for.