Solegraells packaging design. Technical ingredients for professional pastry.
The conceptual solution, based on different circulars strokes, is an allusion to circular motion when mixing ingredients and the colorful typography provides a clear categorization by product groups.
Its premium and artistic look is intentional to counteract the industrial aspect of the buckets and to match Solegraells consumer profile: pastry professionals who work daily on taste and aesthetic.
Client: Guzmán Gastronomía
Art direction: Griselda Martí
Design: Laia Sáez, Gerard Gris & Griselda Martí
Illustration: Noemí Batllori
Photography: Koldo Castillo