"Crayola Town: Celebrating Children's Color with DepEd"
(Advertising Practice Case Study: Special Events)
(This project is for academic purposes only)
Introduction
In cooperation with DepEd, Crayola launched the “Celebration of Children’s Colors”, an institutional event that caters on giving children first-hand creative learning experience through colors as well as helping parents support their children towards creative development. The campaign slogan for the event is “Ready, Set, Color.” Coming up with this slogan is the implication of letting children explore their creativity. Targeting all the public schools in Metro Manila this event will last for three days in order for the kids to enjoy all the activities and also get to bond with their parents.
The venue is divided into five houses, each house representing different activities that will let children explore all kinds of art that they can do with Crayola products. At the end of the event, all the children’s works will be displayed in Roger’s house for all the parents and teachers to see. An important part of this event is the color scheme of the venue. It’s color scheme is biased on the most and least loved colors by children, which adds up to gain interest among the children. The color of the four main characters and the antagonist of this event is solely based on color psychology because the event values first-hand interaction, technological advancements are minimal during the sad event. Only parents are allowed to interact with the digital coloring app to be placed at the event. The “Ready, Set, Color!” event campaign wants parents to recognize all the works of children so inviting them to attend is a must. After this event, Crayola wants to achieve the sense of the individuality for the children and support of the parents.
Campaign & Event Storyboard
Event Floor Plan and Branding
Booth Design Samples
(Food booth, Merchandise booth, Registration booth)
Event Invitation & Guide Brochure
Event ticket
Event Website Design
