I get happy, when I do things, I haven’t done before. So I thought, teens would get even more happy, if they do some of those things together with their favorite YouTuber. I’m very blissful, that this simple idea of #coketvmoments went to become Germany’s most popular branded content channel. In fact, it became so successfull, that Coca-Cola adapted the concept to the European markets.

In Germany alone:

+ 325.000 subscriber

+ 53 Million views

+ 200 episodes

Ah, and it won an Effie and an Euro Effie.