Project: Logo/Identity, Package Design & Cigar Bands
Client: Casa Cuevas Cigars

Cuevas Reserva Dominican Selection is the second blend to launch this year by Casa Cuevas Cigars. The brand originally launched several years ago and we were asked to revamp its design for a brand new audience.

The new look for Cuevas Reserva pays tribute to the Cuban heritage of the Cuevas family. Mr. Luis Cuevas, president of the company, explained to us the new packaging should be rooted in vintage Cuban cigar brands. We, at Cigar Package Design, presented Mr. Cuevas a new logo design, color palette, cigar band and packaging. The classic paper wrapped cigar box has a prominent watercolor painting of a tobacco field and curing barn, and it’s finished off with an ornate ‘filete’ (trim). Inspiration for this design concept and branding was drawn from when the Cuevas family were tobacco growers in Cuba.

The Casa Cuevas Cigars’ team is poised to make an impact in the cigar industry since the launch of of their namesake cigars. Now with the new Cuevas Reserva, they have a great one-and-two punch, as they deliver premium quality cigars to fans and consumers alike.