The Challenge: Create a new event brand, a new event design motif, and all relevant event signage, promotional items and executive presentations for CDK Global's Executive Leadership Conference, all laddering up to the overall CDK brand, while at the same time, conveying the CEO's goal of unifying the former divisions of ADP under one rally cry, "One Company, Driving Together"

I created hotel keycards, environmental signage, digital agenda displays, themed attendance badges, training posters and a themed USB drive giveaway.

High-level brand design of executive PowerPoint presentations raised company perception and rallied leadership across the Fortune 500 organization.