Poosters for Bepantol Baby from Bayer — Creatives from JWT Brasil commissioned
our studio to illustrate a series of posters to an OOH campaign in São Paulo. —
As all parents know, babies pee and poo all the time, anywhere, and in the most unexpected places. Many places are not the cleanest or safest places to change their diapers. Our posters were turned into diaper changers, or “Poosters,” that could be laid
on otherwise questionable countertops to create a sanitary space to change your baby.
Poosters featured Instagram-worthy illustrations that, with the babies placed on top, transformed the little ones into baby heroes, baby bees, baby angels, and more.
