MeshDigital is a digital signage publishing platform designed to easily display content on any screen. When I began working on MeshDigital's campaign it was sorely in need of a new brand and its own identity. Layering rich textures and showcasing the possibilities of attractive digital signage was the focus of promoting MeshDigital.
Below: The final set of logos created for MeshDigital. A brand guideline was created to help users of the brand properly place the logo and use the correct fonts, and also use imagery that would support the brand.
Below: the workthrough to get to the final logo concept.
Below: Visual guide for the MeshDigital brand
Slides made for client campaigns
Kentro Cafe Oakleigh was one of our first clients to implement MeshDigital for their TVs, and below are the slides made for them, and the slides in action.
Below: Slides were made to reflect the Plus Fitness and Anytime Fitness brands as a part of a pitch to show them the potential of MeshDigital to manage their digital signage.
Below: Oftentimes, in order for our marketing and sales teams to pitch to potential clients, mock photos like below were made to give them a taste of what they could do with MeshDigital.
A social media advertising campaign was designed to catch attention with light hearted humour and a simple phrase: Give your customers something else to look at.
The MeshDigital Website
The website is a simple one page sales site with rich textures and clear demonstrations of tasteful digital signage. The TV, iPad, and kiosk all change slides periodically. The idea was to demonstrate to potential clients that digital signage can be attractive and easy, and it's not all gaudy colours and text. See it in action at meshdigital.com.au.
Below: the initial sketches for the one page website, and the first iteration mockup. Disembodied textures were removed to make way for more environment shots and product demonstrations through the screen frames.