Southend Care Ltd is the arm's length care management company that is owned by Southend-on-Sea Borough Council. They approached me to develop an identity that is linked to the Council's brand but not identical. 

After discussing a few ideas and themes, I put some logo ideas together using the fonts and two of the colours from the refreshed Council brand guidelines. Once the logo was finalised and then took the brand further by creating templates for various stationery items such as headed paper, business cards and compliment slips.