Hefty Easy Grip Cups
One problem that plagues every partygoer is losing track of their cups.
And what are they to do when this happens? Getting another is simply out of the question
(hello, reduce-reuse-and-recycle), and not having a drink isn't any fun either.
The solution is simple, creative cupholders that keep your cup in check.
Facebook
Hefty's own line of Super Cup Swag, or gag cupholders, would be promoted on their Facebook page.
Carousel Slides
Video Content - "Super Swaggie Infomercial"
Instagram
The campaign would continue on to Instagram, where viewers would be encouraged to participate by showing how they keep their cups close in every situation with the hashtag #CupHoldingHacks, because loose grips lose sips.
Print & Transit
Copywriting and Art Direction: Sydney Aloe & Hope Thomas
Disclaimer: This is student work and does not represent the brand.
