Objective
BESTCHEM, a Taiwanese chemical processing company founded in 1969, initially focused on the production and marketing of raw materials for textile printing, such as printing pastes, color pastes, and additives. The company has since shifted its business model towards diversified development, producing safe household cleaners, nano-photocatalysts, and special-purpose chemicals.
Approach
The inspiration for this project stemmed from BESTCHEM’s own corporate vision. During the discussion stage of design development, BYEn reached the conclusion that while chemicals and the companies that produce them are often viewed negatively, BESTCHEM sees its mission as one of using chemistry to better people’s lives. BYEn then developed the Metamorphosis design concept to symbolize BESTCHEM’s growth and development and the public’s changing perceptions, with the goal of rebranding the company to create a positive corporate image and express an upbeat, forward-looking attitude.
Before & After
Results
The logo is the first thing a potential customer notices, and its design can be expanded on to help completely reinvent a company’s image. BYEn developed a logo design for BESTCHEM intended to convey the company’s belief in its mission to its target audience, to close the gap between company and customer, and to create an image of trust and reputability.
The design process was heavily based on initial strategic discussions, in which BYEn explored and determined the requirements for the logo design. By repeatedly reviewing concepts and compositions, they were able to create a logo that fully illustrated the qualities of the company.
Digital Applications
