Off the back of a recommendation, I was asked to create a logo, stationery and promotional flyer for a new dog grooming business in Tilehurst, Reading.

The brief was to create an identity that stood out from her competitors and reflected the high standards of her business. Taking the brief and our combined research, it was apparent that there was a gap in the premium end of the market. This resulted in a conservative, elegant approach, which was clean and focused on the end product – a healthy, happy, well-groomed dog.