BACKGROUND
Grand Ad Clash is an annual Integrated Marketing Communications Campaign competition between Senior students of the Polytechnic University of the Philippines' Department of Advertising and Public Relations. On its 27th year, Grand Ad Clash was participated by 4 teams competing for the years' client PhilHydro Inc., a subsidiary of the country's biggest water provider.
CHALLENGE
Introduce PhilHydro as the best water service provider outside Maynilad's concessionaire area to (1) increase product usage and brand recognition, (2) to discover potential business partnerships and, (3) to establish brand love.
METHODOLOGY
Proposed brand logo animation with the proposed tagline
"Ang Bagong Kasasanayan"
Proposed Radio Commercial in Tagalog
Compilation of proposed Radio Commercial localized into four dialects.
"Katuwang ng Pamilyang Pilipino"
Campaign's 1-minute Jingle
Campaign's Full-length Jingle
"Katuwang Mo Sa Daloy ng Buhay"
Proposed Print Advertisement localized in 4 dialects.
"Katuwang sa Tuloy-tuloy na Daloy ng Buhay"
Proposed 30-seconder TV Commercial
"Sasamahan ka sa Tuloy-Tuloy na Ginhawa"
Proposed Business-to-Business Corporate AVP
Proposed Advocacy Campaign Title and Logo
BACKGROUND
Ground water extraction is still one of the most prominent methods of getting water despite its adversity. While this remains a major threat to the welfare and the future of our society, most Filipinos are still not aware of the danger excessive extractions of ground water might bring. The goal of this advocacy campaign is to highlight this problem to create interest in switching to a better water source.
"Walang Puso Sa Poso"
Advocacy Campaign's Print Advertisement
"Huwag Magpalunod Sa Nakasanayan"
Advocacy Campaign's TV Commercial
