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    "Cabulosas" is a Brazilian Portuguese slang to "awesome". Therefore, this project title could be translated to something close to "100 Ass-kickin… Read More
    "Cabulosas" is a Brazilian Portuguese slang to "awesome". Therefore, this project title could be translated to something close to "100 Ass-kicking Women of the History". It consists in a photo-essay of young women dressed and makeup like female historical characters who were, and still are, omitted from the official records. Idealized by Levante Popular da Juventude (a Brazilian social movement), the enterprise is an attempt to propagate the ideas of Popular Feminism, which stands that the socially established gender roles can only be effectively changed through collectively organized actions. On one hand, the visual identity of the project's crowdfunding campaign should be able to attract specially teenager girls; on the other hand, it should reflect its political strength and the density of the discussions it brings up. In another words, it should evoke the concepts of resistance and revolution in a creative, funny and stimulating language. Read Less
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100 Mulheres Cabulosas da História

Designers: Patrícia Rezende e Valquíria Rabelo
Cliente: Levante Popular da Juventude
Ano: 2017

Sejamos nós as protagonistas da nossa própria revolução!
100 Mulheres Cabulosas da História é um ensaio fotográfico que faz releituras de mulheres que tiveram destaque em vários momentos da história, que foram, e ainda são, invisibilizadas nos registros oficiais. Idealizada pelo Levante Popular da Juventude, a iniciativa busca difundir as proposições do Feminismo Popular, que confere especial importância às ações coletivas para o processo de mudança dos papéis de gênero. A identidade visual da campanha de financiamento coletivo do projeto precisava atrair o público jovem, e, ao mesmo tempo, refletir a força política e a profundidade das discussões que suscita. Deveria, assim, trazer a dimensão da resistência e da revolução em uma linguagem criativa, lúdica e instigante.

Shall we be the protagonists of our own revolution.
"Cabulosas" is a Brazilian Portuguese slang to "awesome". Therefore, this project title could be translated to something close to "100 Ass-kicking Women of the History". It consists in a photo-essay of young women dressed and makeup like female historical characters who were, and still are, omitted from the official records. Idealized by Levante Popular da Juventude (a Brazilian social movement), the enterprise is an attempt to propagate the ideas of Popular Feminism, which stands that the socially established gender roles can only be effectively changed through collectively organized actions. On one hand, the visual identity of the project's crowdfunding campaign should be able to attract specially teenager girls; on the other hand, it should reflect its political strength and the density of the discussions it brings up. In another words, it should evoke the concepts of resistance and revolution in a creative, funny and stimulating language.