Royal Purple Synthetic Oil: Official South African Launch
Power Performance Lubricants was created to sell and market Calumet Specialty Products Partners, L.P.'s Royal Purple Synthetic Oil (high performance automotive lubricants) in South Africa.
With a very small pre-existing market share and little brand recognition in the South African market we had to build from the ground up, running extensive social media campaigns, being active at and sponsoring motorsports events and print campaigns in selected motoring publications. below is a small selection of the digital and printed materials produced as well as some of the branding.
Special thanks must go to Karl Locascio from from Royal Purple for checking that we remained true to the brand at all times. Especially when we didn't...
Website and Social Media pages
Social Media Posts
Print Advertising
Promotional and sale apparel (with concepts for future apparel lines)
Sponsored Driver Vehicle Wrap
Trophy designs for sponsored events
