Art Direction: Adam Tuck
Typography: Russell Pritchard
Sport Photography: Jenna St. Martin
Layout Design: Joanna Griffin
The campaign juxtaposes candid sport photography with raw typography to create a playful layout of sport and self-expression. A modular approach was taken to ensure consistency across mediums, whether it be vertically oriented posters or horizontal layouts, the usage of repeating rectangles and overlaid type creates a beautiful texture from afar while also revealing a snapshop of creativity in sport upon closer inspection.
T-shirts were distributed to adidas employees throughout the village and people started to...well....get creative with them.