Netshoes personas
Personas were developed to guide ux projects, marketing campaigns and copywritting. The process of research I've developed was:
1. Undersand current customers behavior when shopping
2. List of top 30 most sold products, most visited pages and most clicked ads
3. Write interview and recruitment script
4. Recruit customer that have bought products in these categories
5. Interview recruited users
6. Result analisys and persona presentation
Data gathering
Recruitment
Personas
