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In the UAE, Non Profit Organizations are not allowed to ask directly for donations on their communication. So we needed to drive people to SOS Children's Villages Facebook fan page, where they could find all the information to support orphans affected by war, poverty or natural disasters.

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Agency: TBWA\RAAD
Creative Director: Manuel Bordé
Copywriting: Manuel Bordé, Alex Pineda
Art Direction: Oswaldo Sa, Claudio Campisto
Illustration: Raluca Bararu