Newton Faulkner / Hit The Ground Running
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I had the honour of creating the full campaign for Newton Faulkner's new album, Hit The Ground Running.

The design consists of two worlds - One on black which includes clean cut graphics and custom, animated typography and one on white which is built around a playful, outlined illustration style. Circular masks are used as a device to switch between the two.

The campaign consisted of - Album artwork, tour poster, website homepage redesign, digital promotion, first single's music video.





















Full credits

Photography
Album booklet + singles - Charlie Sarsfield

HTGR Music Video
Director & Animator - Michael William Lester
Live Action Director - Jackson Ducasse
Music Video DOP - Rik Burnell
Colorist / Compositor - Richard Vaux / richard@qualitycontrol.tv
Production Assistant - Craig Boath

Website
Web design - Tom Brown / Sinewave Design

Additional Fonts

Special thanks
Huge thanks to all involved - Lottie, Sam, Paul K, Kate H for making the production process smooth.
Charlie Sarsfield for hooking me up. Gabriella Wisdom for putting up with the crazy few months of work and helping to storyboard the music vid.

If you do get a chance to listen / purchase the album, it really is a great musical accomplishment.