Reckitt Benckiser
RB, a leading,multinational consumer goods companies, based in England.
They wanted to implement 2 events in 2017, UAE & KSA, in the pharmacy channel with focus on healthcare brands. For this they required a smart event theme to be executed via promo and POSM visibility to leverage common inflection points between brands.
Credits:
Client: Reckitt Benckiser
Agency: KD Marketing
Creative Director: Reine Naoum
Art Director: Mohamad Abdi
Client Service: Malvika Khiara
